Spotify’s Senior Director, Head of International Music, Bruno Crolot has confirmed he’s leaving the streaming company for a role at Believe.
In a LinkedIn post on Tuesday (June 3), Crolot said he will be taking up the role of President, Label & Artist Solutions (LAS) at the France-headquartered music company.
MBW first reported on Crolot’s imminent departure from Spotify last month, though at that time it was unclear what role he would be taking up at Believe.
In his new role, Crolot will lead the LAS business and P&L at Believe, working closely with regional and local general managers, as well as with TuneCore, Believe’s DIY distribution company.
“Believe is one of the most innovative, forward-thinking and consistently successful players in the music industry for years – a company I’ve long watched and admired.”
Bruno Crolot
“Believe is one of the most innovative, forward-thinking and consistently successful players in the music industry for years – a company I’ve long watched and admired,” Crolot wrote on LinkedIn.
“I’m deeply grateful to [Believe Founder and CEO] Denis [Ladegaillerie] and [Global Head of Music] Romain [Vivien] for their trust and for welcoming me at such an exciting and pivotal moment in Believe’s journey.”
On Tuesday, Crolot described his time at Spotify as “the most fulfilling professional experience” of his career so far.
“Over the course of almost nine years, I had the privilege to lead incredible teams, collaborate with – and learn from – some of the most talented, passionate and purpose-driven people in the business – both as MD France & Benelux and later as Head of International Music.”
Crolot originally joined Spotify in 2016 as General Manager for France and Benelux, a role in which he was tasked with defining and deploying Spotify’s development strategy in France, Belgium, the Netherlands, and Luxembourg. He was promoted to Senior Director, Head of International Music at the platform four years later, in 2021.
Prior to his time at Spotify, Crolot served for five years as Head of B2B music trade show Midem in Cannes, France. His two decades of music industry and digital entertainment experience also include time at Universal Music, Noos, Orange, and Sony Music.
Crolot’s arrival at Believe comes in the wake of a number of notable moves within the company’s senior staff, including the promotion of Romain Vivien to the role of Believe’s first-ever Global Head of Music last fall.
Also last year, Believe appointed Henri Jamet – who previously served as the Director of labels AllPoints, Morning Glory, naïve and Animal 63 – to the role of Managing Director of Believe France.
Believe’s TuneCore has also seen some fresh faces of late, including Kevin Ferguson, who joined as Senior Vice President, Technology, in February, and Mike Ceglio, who was appointed to the role of Vice President, Operations Strategy, in January.Music Business Worldwide