Newbury will stage the UK’s first deaf-friendly music raceday in September.
At the track’s Group 2 Mill Reef Stakes fixture on September 20, commentary and the post-racing concert from James Bay will be interpreted for deaf and hard of hearing racegoers.
It is one of a number of plans to support the deaf and hard of hearing community, which also includes discounted tickets, a dedicated space at the racecourse, as well as events such as a special jockey meeting and panel discussion for the group.
Newbury teamed up with Deaf Unity and said the initiative, sponsored by OLBG, was part of its continued aspirations to make racedays as accessible as possible.
The concept was also praised by musician Bay, best known for his 2014 platinum record Hold Back The River.
He said: “It means a lot to be part of the first deaf-aware music raceday in the UK. Music is for everyone, and I’m proud to be involved in an event that’s making sure no-one is left out of the experience.”
Music racedays at Newbury continue to prove hugely successful with last Saturday’s Super Sprint day, featuring performances from Sophie Ellis-Bextor and Ella Henderson, attracting a crowd of more than 15,000.
Beverley was the first to introduce deaf-friendly racedays, without a post-race concert, in 2019 and other tracks have introduced interpreters for commentary.
Newbury’s partnership manager Connor Robson said: “We’re thrilled to be able to unveil this programme of initiatives. We’re always striving to make our racing experiences as accessible as possible, and we look forward to welcoming the deaf community to the racecourse on September 20.’’
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