SAN JUAN, PUERTO RICO – JULY 11: Bad Bunny performs onstage during Night One of Bad Bunny: “No Me Quiero Ir De Aqui” Residencia En El Choli at Coliseo de Puerto Rico José Miguel Agrelot on July 11, 2025 in San Juan, Puerto Rico. (Photo by Kevin Mazur/Getty Images)
Kevin Mazur/Getty Images
On February 8, 2026, When Bad Bunny takes the stage as the headliner at Levi’s Stadium in Santa Clara, California for the Apple Music Super Bowl LX Halftime Show, he won’t just be performing — he’ll be making history.
Puerto Rican megastar, born Benito Antonio Martínez Ocasio, will become the first Latin male artist to headline the Super Bowl’s most-coveted entertainment stage, a milestone he says belongs to his people as much as it does to him.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could go in and score a touchdown… this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
From Guest Spot to Headliner
While this will be Bad Bunny’s first Super Bowl headlining opportunity, it won’t be the first time he’s had the luxury of performing on the halftime stage. In 2020, at the Pepsi Super Bowl LIV Halftime Show he joined Shakira and Jennifer Lopez on stage during their electrifying Miami set. Six years later, he’s the main event.
In that time between performances, Benito’s has been on an incredible rise. In January, his sixth solo album Debí Tirar Más Fotos topped the Billboard 200. It was his fourth album to do so, and with all 17 tracks landing on the Billboard Hot 100, he’s now racked up 113 Hot 100 hits, alongside his three Grammy wins.
Beyond the charts, his recent month-long residency in his home territory of Puerto Rico generated over $200 million in economic impact for the island’s economy.
Building on Roc Nation’s Run
Bad Bunny’s halftime slot follows Kendrick Lamar’s record-breaking show in 2025, which pulled in 133.5 million viewers — more than the game itself. Before that, Usher performed in 2024, Rihanna in 2023, and Dr. Dre with his West Coast all-star crew in 2022 carried the baton. Since Jay-Z’s Roc Nation inked its partnership with the NFL in 2019, the halftime show has leaned into diversity and cultural relevance.
“What Benito has done and continues to do for Puerto Rico is truly inspiring,” Jay-Z said in announcing the booking. “We are honored to have him on the world’s biggest stage.”
Bad Bunny isn’t just one of the most-streamed artists in the world; he has become a cultural force who moves between languages, genres, and mediums. He’s collaborated with Cardi B, Travis Scott, Dua Lipa, Ricky Martin, J Balvin, and The Weeknd on songs, while also dabbling in film with Hollywood cameos in Happy Gilmore 2 and Caught Stealing. In doing so, he’s brought Spanish-language music fully into the American mainstream.
The 2026 show will mark the fourth year of Apple Music as presenting sponsor, framing the halftime show as a digital-age performance with plans to expand behind-the-scenes content and global promotion. And Bad Bunny won’t just be performing, he’ll be cementing his place in history, carrying not just his own career, but the weight of generations who pushed Latin music into the global spotlight.