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Home»Invest in Art»Why we must invest in the arts and literature: Kuensel
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Why we must invest in the arts and literature: Kuensel

By MilyeOctober 11, 20243 Mins Read
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THIMPHU – The arts and literature, including films, reflect the values, traditions and ethos of a nation. Through the expression of diverse ideas and ideals, and imagination and creativity, the arts explore some of the deepest, most profound philosophical questions on human experience and purpose of our existence. The arts also serve as a powerful medium for social and political discourse. The importance of the arts can never be overstated.

In Bhutan, the royal patronage of arts and literature has been pivotal in preserving and promoting our rich cultural heritage. A perfect example of this is the Bhutan Echoes: Drukyul’s Literature and Arts Festival, co-founded by Her Majesty the Queen Mother Dorji Wangmo Wangchuck. Since its inception in 2010, the festival has been a vibrant platform for cultural exchange and creativity, thanks to Her Majesty’s royal patronage, passion, and unwavering commitment to the arts.

As the sole festival dedicated to celebrating the arts in the country, Bhutan Echoes is a platform where stories, cultures, and values are shared – strengthening our cultural identity and reinforcing our sense of community and belonging.

This year’s theme was “Enlighten, Evolve, and Evoke” and the festival delved into Bhutan’s timeless literary and artistic traditions while encouraging a spirit of positive transformation and global connection. The 2024 edition of Bhutan Echoes featured 70 speakers and participants from 14 countries, offering 34 sessions and 14 engaging workshops.

The festival’s success is inextricably linked to Her Majesty’s vision and the support from institutions like the India-Bhutan Foundation and the Indian Embassy. This partnership has enabled Bhutan Echoes to grow into a dynamic forum that fosters dialogue and understanding between Bhutan and the world.

While royal patronage and institutional partnerships have laid a strong foundation, more is needed. The arts are a powerful medium for storytelling and a subtle yet potent form of soft power that can enhance Bhutan’s global presence and influence.

We need government and institutional support to nurture and elevate the arts. Talks about establishing the Arts Endowment Fund have been going on for years without any tangible outcome. It is now time to walk the talk. The Arts Endowment Fund would be crucial for providing the much-needed support to young artists, singers, musicians, filmmakers, and storytellers. In addition, there is also a strong need to protect intellectual products by strengthening intellectual property and copyright laws in the country. This will not only encourage creativity but also create a vibrant market for the arts.

Everyone must support the arts – individuals, communities, corporate entities and institutions. Above all, the government must recognise the importance of the arts and support the creative sector.

The arts and literature are essential aspects of our national identity and heritage. They carry our stories, values, and traditions into the future. Our stories matter. And that’s why festivals such as Bhutan Echoes and similar initiatives must be sustained and expanded to ensure that the arts continue to thrive and inspire.



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