adidas, in collaboration with the Real Madrid Foundation, unveils Artist Pack, a new collection of garments that blends art, sport and social inclusion. This innovative range has been designed by the prestigious graffiti artist Zeta 1970, whose work is recognised as part of the intangible heritage by the Community of Madrid.
Artist Pack is an initiative that aims to link urban culture and football to promote the social work of the Real Madrid Foundation around the world with the objective of integrating vulnerable groups.
Zeta 1970 has created an original piece of artwork that captures the core values of the Real Madrid Foundation. The unique design uses football as a symbol of unity between diverse communities, promoting a clear message: on the pitch, there is no place for discrimination on the grounds of gender, religion, culture and social status.
Check out the full details of the collection at www.adidas.com and shop.realmadrid.com.