THE artist George Veikoso, who was known for co-writing the theme tune of Baywatch: Hawaii, has died at the age of 55.
Fans have paid tribute to the singer, who has been coined as the GOAT of island reggae music online.
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Veikoso, born in Fiji, died on Wednesday surrounded by his family, as reported by the CBS affiliate KGMB-TV.
The Polynesian Music Network announced Veikoso’s death with “heavy hearts.”
“He was a movement, a voice for the people, a light in the dark,” a statement on Facebook said.
“There was, and always will be, only one Fiji. His music wasn’t just something we listened to.”
Veikoso was born in May 1970 and moved to Hawaii in 1987 following the coup d’etat in Fiji.
He released his first album in 1994 before co-writing the theme tune for Baywatch Hawaii.
Baywatch Hawaii was filmed on the island between 1999 and 2001.
He also appeared in the 2002 movie Blue Crush, which featured stars such as Kate Bosworth, Sanoe Lake, and Michelle Rodriguez.
In 2014, he was named the Best Pacific International Artist.
Seven years later, Veikoso picked up a Lifetime Achievement award for his contribution toward Polynesian reggae.
Tributes have been paid to Veikoso.
“I don’t want to believe it,” one fan posted on Facebook.
“I am so lost for words. The whole PASIFIKA IS MOURNING FOR YOU. The KING, The G.O.A.T of island reggae music.”
Damon Elliott, who produced the Grammy-nominated track Applause, said he had lost his best friend and big brother.
“He believed in me when I didn’t believe in myself,” he wrote on Instagram.
“He showed me nothing but kindness and love beyond I can’t believe it.
“I love you Fiji more than words.”
Elliott shared throwback snaps of the pair smiling.
Days before his death, Veikoso promoted the 2025 Homecoming concert that is taking place in Fiji in September.
The three-day event will begin on September 5 before concluding on September 7.
Veikoso hosted his first Fiji Homecoming event last year.
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