Investing in Alternative Luxury Assets: Community, Connection, and Long-Term Growth | MyArtBroker

Passion assets or Alternative Luxury Assets encompass various tangible items that have cultural, historical, or emotional value, making them attractive investments. Some popular passion assets include: art, collectibles, classic cars, wine and whiskey, luxury watches, handbags, sneakers, jewellery or sports memorabilia. Art remains the top-performing collectable asset, with a thriving investment market driven by demand from art collectors seeking works by both emerging and established artists. NFTs have also recently begun to make waves in the market, democratising the buying experience and impacting the way we think about collecting art. However, many other types of assets have recently gained exposure, offering opportunities for diversification and investment growth.

Collectibles, for example, can include stamps, coins, vintage toys, and other items with dedicated collector bases, such as classic cars. Vintage cars are sought after for their rarity, design, and craftsmanship, making them valuable additions to an investment portfolio. Wine and whiskey are also significant, since high-quality, rare vintages and distillations can appreciate in value over time, offering a unique investment opportunity.

Other types of luxury items have also recently become popular. Watches are a notable investment, with renowned brands like Rolex, Patek Philippe, and Audemars Piguet being considered both status symbols and appreciating assets. Handbags such as Birkins and Chanel are also some of the assets most likely to retain their value. In fact, a recent report by Credit Suisse and Deloitte states that both handbags and watches are “recession-proof”, a distinction that is incredibly valuable for investors in recent years.