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Career Diversity in the Creative Economy
Modern graduates find employment far beyond traditional performance venues. Career paths include:
• Professional makeup artists and hairstylists: Many graduates command premium rates for wedding makeup (thousands of baht per person) or traditional Thai hairstyling
• Entrepreneurs and designers: Creating fashion brands, jewellery, or event management companies
• Educators and researchers: Teaching in institutions or pursuing advanced academic careers
• Creative industry professionals: Working behind the scenes in production companies, event organisations, or backstage management
The department is currently updating its curriculum to include AI literacy, enabling students to use technology in creative work such as set design, animation, and storyboarding.
Soft Power: Beyond Surface-Level Promotion
Dr Surapol offers a nuanced view of Thailand’s soft power through performing arts.
“True soft power means influencing people’s hearts without them realising it,” he explains. “It’s not enough to simply display traditional costumes or perform on stage—you must explain the stories behind the art, the years of training required, and the cultural values embedded within.”
He cites Princess Sirivannavari’s work with Thai textiles as exemplary soft power—developing colours, patterns, and contemporary designs that people genuinely want to wear, rather than merely showcasing traditional items.
A Universal Art Form
The programme recognises that performing arts are universal to human experience. From cave paintings to modern branding, from political speeches to medical training simulations, elements of performance permeate every aspect of life. This understanding prepares graduates for roles across industries, not just entertainment.
“The world is a stage, and we’re all actors in various roles,” Dr Surapol reflects. “Our graduates understand this fundamental truth and are prepared to perform their roles on the global stage with grace and sustainability.”
Looking Forward
As Thailand positions itself as a creative hub in Southeast Asia, Chulalongkorn University’s Department of Dramatic Arts stands ready to supply the skilled artist-scholars needed to drive this transformation.
By combining rigorous academic training with practical artistry, the programme ensures that traditional Thai performing arts will not only survive but thrive in the digital age.
For more information about Chulalongkorn University’s Department of Dramatic Arts programmes and activities, visit their Facebook page at https://www.facebook.com/dancechula
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