Lotte Hotels & Resorts taps graphic artist Verdy for ‘Art-cation’ promotion

Graphic artist Verdi / Courtesy of Lotte Hotels & Resorts

Lotte Hotels & Resorts is seeking to strengthen its identity as a cultural curator by launching a collaborative promotion with world-renowned graphic artist Verdy, commemorating his first solo exhibition in Korea, the company said Tuesday.

The hotel group said the collaboration is aimed at providing guests with exclusive cultural experiences going beyond traditional lodging services. The promotion stays open until July 19 to match Verdy’s “I Believe in Me” exhibition at the Lotte Museum of Art, located on the seventh floor of Lotte World Tower in Seoul.

Verdy, an Osaka-born Japanese artist, has gained a massive global following for his ability to blend subculture aesthetics with graphic design and art. He is best known for “Vick,” his signature character combining elements of a panda and a rabbit.

A premier double room of the Signiel Seoul hotel in Seoul / Courtesy of Lotte Hotels & Resorts

Under the partnership, guests staying at Signiel Seoul hotel, Lotte Hotel Seoul and Lotte Hotel World will receive limited-edition key card holders personally designed by Verdy. Guests presenting these holders at the Lotte Museum of Art will be entitled to a 30 percent discount on admission for up to two people.

Poster for graphic artist Verdi’s exhibition held at Lotte Museum of Art in Seoul / Courtesy of Lotte Hotels & Resorts

For those seeking a more expansive experience, the group is offering specialized room packages. Signiel Seoul’s package includes a one-night stay, two exhibition tickets and a room upgrade. Lotte Hotel World offers a Club Lounge package that includes breakfast, happy hour and exhibition tickets.

“We designed this promotion in collaboration with the Lotte Museum of Art so that our guests can enjoy artistic values even outside the hotel’s immediate premises,” an official from Lotte Hotels & Resorts said. “We will keep launching new programs and exhibitions to turn our hotels into cultural spaces where guests can find artistic inspiration.”