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Back at CES 2025, Samsung announced The Frame Pro as a more premium model of the The Frame lifestyle TV. However, it didn’t reveal the price back then, not until now that it has become available to order.
The Frame Pro will be available in three sizes — 65”, 75”, and 85” — with a price tag of $2,199, $3,199, and $4,299 respectively. The new Art TV has a Neo QLED 4K display for better picture quality and a 144Hz refresh rate for gaming.
The biggest upgrade The Frame Pro TV brings is the Wireless One Connect Box. Unlike the non-pro model which has a cable connecting the One Connect Box to the TV, the pro model ditches it for a wireless connection. The box has a range of 30 feet, leaving the TV’s power cable as the only visible cable. The TV also has a motion sensor which automatically turns on the TV when someone enters the room, and a brightness sensor that adjusts the brightness and color based on the ambient lighting.
Samsung says The Frame Pro has an anti-reflection Matte Display and ArtfulColor Validation from Pantone, the latter being a first for any Art TV in the world. Like the regular The Frame TV, the pro model also has replaceable bezels that can be purchased in different colors and styles. The Frame Pro TV ships with One UI Tizen and will receive updates for 7 years just like Samsung’s flagship smartphones.
Alongside The Frame Pro, Samsung also refreshed the regular The Frame TV for 2025. Available in four sizes, The Frame starts at $899 for the 43” model and goes up to $1,099 for the 50” model. The 55” and 65” variants are $1,299 and $1,799 respectively. Interestingly, last year’s The Frame TV was also available in 75” (curr. available on Amazon for $1,997.99) and 85” sizes.
The 2025 edition of The Frame TV has a QLED 4K display, 144Hz refresh rate, dynamic refresh rate support (55” and 65” models only), a wired One Connect Box, the same NQ4 AI Gen3 Processor as the pro model for upscaling content to 4K, and access to over 3,000 art works from the Art Store.
I love writing about consumer technology and have written thousands of articles that help people make informed decisions or get the best out of their devices. When I am not working, I am catching up on movies and TV shows or logging in hours on my Nintendo Switch or PlayStation.
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